Risk grade updatedRisk gradeEvidence verified
23 Sept 2026 · BUSINESS.fi / Opterom LuottoluokitusAutomatic grade B1.Business profile
deidei Oy
deidei Oy's registered office is Helsingfors. It is a limited company. The company was established on 2021-02-02. It operates in the industry of all other miscellaneous professional, scientific and technical activities n.e.c.. In its latest retained statement for 2025-12-31, revenue was €421,728 and operating profit was €18,399.
Business ID 3187103-6ValidUnclaimed company profile
Trusted core data
Public company details from the trade register.
- Business ID
- 3187103-6
- Sector
- All other miscellaneous professional, scientific and technical activities n.e.c.
- Municipality
- Helsingfors
- Company form
- Limited company
- Registration date
- 2021-02-02
- Business ID registration date
- 2021-01-29
- Business status
- Valid
- Profile ownership
- Unclaimed company profile
Contact and location summary
Visiting address: Siltasaarenkatu 8-10, 00530, Helsingfors
Phone: +358505950753Source observation
Email: [email protected]Source observation
Website: https://deidei.coSource observation
People and decision-makers
Assulin Jasmin Emmi ElisabethToimitusjohtaja
About deidei Oy
Financial position and key figures for the company.
deidei Oy's location municipality is Helsingfors. It is a limited company. The company was established on 2021-02-02. It operates in the industry of all other miscellaneous professional, scientific and technical activities n.e.c.. In its latest retained statement for 2025-12-31, revenue was €421,728 and operating profit was €18,399. The latest retained financial statement for 2025-12-31 shows revenue of €421,728 and profit for the financial year of €14,583. Based on the latest retained statement, revenue growth was -30.0%, operating margin was +4.0%, and equity ratio was +86.8%.
Financial highlights
Key figures from the latest financial period.
Latest financial period
2025-12-31
0
0
Enriched source observation
Derived indicators
Revenue growth-30.0%
Operating margin4.0%
Equity ratio86.8%
Revenue€421,728-€180,893 (-30.0%) vs previous periodPrevious: €602,621
Operating profit (loss)€18,399-€85,350 (-82.3%) vs previous periodPrevious: €103,749
Profit (loss) for the financial year€14,583-€68,322 (-82.4%) vs previous periodPrevious: €82,905
Assets€345,098-€40,571 (-10.5%) vs previous periodPrevious: €385,669
Balance-sheet contextLatest financial period
Profit before taxes€18,539Previous: €103,743
Employees8Previous: 8
Revenue trend5 periods
€207,008
2021-12-31
€479,333
2022-12-31
€558,743
2023-12-31
€602,621
2024-12-31
€421,728
2025-12-31
Operating profit (loss) trend5 periods
€116,696
2021-12-31
€159,728
2022-12-31
€53,313
2023-12-31
€103,749
2024-12-31
€18,399
2025-12-31
Profit (loss) for the financial year trend5 periods
€93,354
2021-12-31
€127,763
2022-12-31
€42,643
2023-12-31
€82,905
2024-12-31
€14,583
2025-12-31
Assets trend5 periods
€139,463
2021-12-31
€313,942
2022-12-31
€324,863
2023-12-31
€385,669
2024-12-31
€345,098
2025-12-31
Financial ratios
Financial ratios based on financial statement data. Source: Rikastettu lähdehavainto.
Equity ratioGood
100/100 · Improving
Current ratioNot assessable
0/100 · Trend unavailable
Operating profit marginSatisfactory
60/100 · Declining
Ratio history
| Ratio | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|
| Equity ratio | 66.9 % | 70.4 % | 76.0 % | 80.4 % | 86.8 % |
| Current ratio | - | - | - | - | - |
| Operating profit margin | 56.4 % | 33.3 % | 9.5 % | 16.2 % | 4.0 % |
Registry status and identifiers
Current registry information and identifiers based on YTJ data.
YTJ statusValid
Trade RegisterRegistered
Business ID3187103-6
VAT IDFI31871036
EU IDFIFPRO.3187103-6
MunicipalityHelsingfors
Current registered entries
2021-02-02Registered in Tax Administration (Tax Administration)
2021-02-02Registered in Patent and Registration Office (Trade Register)
2021-02-15VAT-liable for business activity in Tax Administration (VAT Register)
2021-02-15Registered in Tax Administration (Prepayment Register)
2023-10-31Registered in Tax Administration (Employer Register)
Responsible people
Public role relationships materialized from source observations.
Assulin Jasmin Emmi ElisabethToimitusjohtajaSources: 4 · Confidence: 78%
Selmani NasimPuheenjohtajaSources: 4 · Confidence: 78%
Assulin Jasmin Emmi ElisabethVarsinainen jäsenSources: 1 · Confidence: 72%
Salminen Iina KatariinaVarsinainen jäsenSources: 2 · Confidence: 78%
Iina SalminenFounding Partner & DEI ConsultantSources: 1 · Confidence: 76%
Risk certificate
An open-data based company stability and risk signal.
BUSINESS.fi
BUSINESS.fi Luottoluokitus
Profile-specific risk signal based on open data
Automatic gradeNot a credit decision
B1
Stabledeidei Oy
69/100
Medium
Strong financial evidenceFinancial data included
Financial development is mostly stable or mixed.
4 comparable periodsProfitabilityVolatile
SolvencyImproving
LiquidityNot enough history
Same size nationallyDescriptive comparison – does not change the model score.
388 peersSolvency82%
Better than 82% of peers
Profitability46%
Close to the peer-group midpoint
Revenue growth6%
Below 94% of peers
Supporting factors
- Strong equity ratio
- Active registered status
Risk factors to note
- Sharp year-over-year revenue drop
B1
2026-09-23
open-risk-grade-v0.14
The grade can use open digital financial statement data together with registry signals.
Risk context
When sufficient source-backed financial metrics are not available for a Tier 1 assessment, BUSINESS.fi shows registry, industry, and regional context.
Industry riskmedium
67/100
Industry context is medium based on normalized open statistical inputs.
Age and continuityHyvä
60/100
The company has about 5 years of registry continuity.
Registry and status signalsRajallinen
54/100
Registry history, filing recency, and active register markings are still limited or mixed.
Events & news
Verified events and sourced external company news in one timeline.
Registry timeline
Trade register notifications shown on a timeline.
7 register eventsLatest event: 2025-05-21
Profile source and ownership
Profile based on public registry data
BUSINESS.fi has created this profile from public company information. Source data updated 2025-12-31.
This company profile has not been claimed yet
deidei Oy shows public core facts. A company representative can claim the profile, update public information, and access owner tools.