Risk grade updatedRisk gradeEvidence verified
3 Oct 2026 · BUSINESS.fi / Opterom LuottoluokitusAutomatic grade A3.Business profile
Directas Oy
Directas Oy's registered office is Vanda. It is a limited company. The company was established on 1991-07-31. It operates in the industry of direct and outdoor advertising activities. In its latest retained statement for 2024-12-31, revenue was €145,780 and operating profit was €79,414.
Business ID 0857491-4ValidUnclaimed company profile
Trusted core data
Public company details from the trade register.
- Business ID
- 0857491-4
- Sector
- Direct and outdoor advertising activities
- Municipality
- Vanda
- Company form
- Limited company
- Registration date
- 1991-07-31
- Business ID registration date
- 1991-10-01
- Business status
- Valid
- Profile ownership
- Unclaimed company profile
Contact and location summary
Visiting address: Saarnitie 12a, 01360, Vanda
Email: [email protected]Source observation
Website: https://www.mediabookers.fiSource observation
People and decision-makers
Pyykkö Hannu TapioToimitusjohtaja
About Directas Oy
Financial position and key figures for the company.
Directas Oy's location municipality is Vanda. It is a limited company. The company was established on 1991-07-31. It operates in the industry of direct and outdoor advertising activities. In its latest retained statement for 2024-12-31, revenue was €145,780 and operating profit was €79,414. The latest retained financial statement for 2024-12-31 shows revenue of €145,780 and profit for the financial year of €63,396. Based on the latest retained statement, revenue growth was -36.1%, operating margin was +44.8%, and equity ratio was +93.4%.
Auxiliary business names
Public alternate names materialized from source observations.
Media BookersPro Allianssi
Extended business activity
A longer directory- or registry-backed activity description that complements the short registry industry label.
Yhtiön toimiala on painettuun sanaan, ääneen, kuvaan tai näyttelyyn perustuvan median kustantaminen, julkaiseminen, ilmoitusmyynti, välittäminen ja alaan liittyvä konsultointi, suora- ja telemarkkinointiin liittyvien palvelujen ja tuotteiden suunnittelu, ylläpito, toteutus, myynti ja markkinointi sekä alaan liittyvä konsultointi, viestintä- ja tiedotuspalvelujen suunnittelu, toteutus, myynti ja markkinointi, lehdistö- ja yhteiskuntasuhteiden hoito, viestinnän ja tiedottamisen konsultointi, markkinointiviestintä- ja mainospalvelujen suunnittelu, toteutus, myynti ja markkinointi sekä alaan liittyvä konsultointi. Markkinoinnin ja liikkeenjohdon konsultointi, liikeideoiden kehittäminen ja myynti, osakkeiden ja kiinteistöjen osto, hallinta, vuokraus ja myynti sekä arvopaperikauppa.
Financial highlights
Key figures from the latest financial period.
Latest financial period
2024-12-31
0
0
Enriched source observation
Derived indicators
Revenue growth-36.1%
Operating margin44.8%
Equity ratio93.4%
Revenue€145,780-€82,246 (-36.1%) vs previous periodPrevious: €228,026
Operating profit (loss)€79,414-€10,810 (-12.0%) vs previous periodPrevious: €90,224
Profit (loss) for the financial year€63,396-€6,832 (-9.7%) vs previous periodPrevious: €70,228
Assets€1,546,016-€3,124 (-0.2%) vs previous periodPrevious: €1,549,141
Balance-sheet contextLatest financial period
Profit before taxes€79,558Previous: €89,722
Employees1Previous: 1
Revenue trend5 periods
€299,289
2020-12-31
€399,934
2021-12-31
€287,212
2022-12-31
€228,026
2023-12-31
€145,780
2024-12-31
Operating profit (loss) trend5 periods
€68,006
2020-12-31
€242,358
2021-12-31
€11,733
2022-12-31
€90,224
2023-12-31
€79,414
2024-12-31
Profit (loss) for the financial year trend5 periods
€50,159
2020-12-31
€212,307
2021-12-31
€10,640
2022-12-31
€70,228
2023-12-31
€63,396
2024-12-31
Assets trend5 periods
€1,601,220
2020-12-31
€1,723,225
2021-12-31
€1,566,440
2022-12-31
€1,549,141
2023-12-31
€1,546,016
2024-12-31
Financial ratios
Financial ratios based on financial statement data. Source: Rikastettu lähdehavainto.
Equity ratioGood
100/100 · Declining
Current ratioNot assessable
0/100 · Trend unavailable
Operating profit marginGood
100/100 · Improving
Ratio history
| Ratio | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Equity ratio | 99.4 % | 97.3 % | 99.1 % | 96.8 % | 93.4 % |
| Current ratio | - | - | - | - | - |
| Operating profit margin | 21.9 % | 58.9 % | 3.9 % | 33.8 % | 44.8 % |
Registry status and identifiers
Current registry information and identifiers based on YTJ data.
YTJ statusValid
Trade RegisterRegistered
Business ID0857491-4
VAT IDFI08574914
EU IDFIFPRO.0857491-4
MunicipalityVanda
Current registered entries
1991-07-31Registered in Patent and Registration Office (Trade Register)
1991-10-01Registered in Tax Administration (Tax Administration)
1994-06-01VAT-liable for business activity in Tax Administration (VAT Register)
1995-03-01Registered in Tax Administration (Prepayment Register)
2023-02-14VAT-obliged for the transfer of rights to use immovable property in Tax Administration (VAT Register)
Responsible people
Public role relationships materialized from source observations.
Pyykkö Hannu TapioToimitusjohtajaSources: 5 · Confidence: 78%
Pyykkö Tiina HannelePuheenjohtajaSources: 5 · Confidence: 78%
Pyykkö Hannu TapioVarsinainen jäsenSources: 2 · Confidence: 78%
Korkka Minna KristiinaVarajäsenSources: 2 · Confidence: 78%
Risk certificate
An open-data based company stability and risk signal.
BUSINESS.fi
BUSINESS.fi Luottoluokitus
Profile-specific risk signal based on open data
Automatic gradeNot a credit decision
A3
GoodDirectas Oy
79/100
Medium
Strong financial evidenceFinancial data included
Financial development is mostly stable or mixed.
4 comparable periodsProfitabilityImproving · 2 consecutive periods
SolvencyStable
LiquidityNot enough history
Supporting factors
- Strong equity ratio
- Strong operating profitability
- Active registered status
Risk factors to note
- Sharp year-over-year revenue drop
A3
2026-10-03
open-risk-grade-v0.14
The grade can use open digital financial statement data together with registry signals.
Risk context
When sufficient source-backed financial metrics are not available for a Tier 1 assessment, BUSINESS.fi shows registry, industry, and regional context.
Industry riskmedium
60/100
Industry context is medium based on normalized open statistical inputs.
Age and continuityVakiintunut
90/100
The company has about 35 years of registry continuity.
Registry and status signalsVakaa
84/100
Registry history, filing recency, and active register markings are still limited or mixed.
Events & news
Verified events and sourced external company news in one timeline.
Registry timeline
Trade register notifications shown on a timeline.
20 register eventsLatest event: 2026-09-03
Profile source and ownership
Profile based on public registry data
BUSINESS.fi has created this profile from public company information. Source data updated 2026-04-15.
This company profile has not been claimed yet
Directas Oy shows public core facts. A company representative can claim the profile, update public information, and access owner tools.