Business profile

Proselection Oy

Proselection Oy's registered office is Helsingfors. It is a limited company. The company was established on 2007-05-18. It operates in the industry of retail sale of clothing without specialisation on any specific product group. In its latest retained statement for 2025-12-31, revenue was €1,900 and operating profit was -€2,797.

Business ID 2111879-6ValidUnclaimed company profile

Trusted core data

Public company details from the trade register.

Business ID
2111879-6
Sector
Retail sale of clothing without specialisation on any specific product group
Municipality
Helsingfors
Company form
Limited company
Registration date
2007-05-18
Business ID registration date
2007-04-23
Business status
Valid
Profile ownership
Unclaimed company profile

Contact and location summary

Visiting address: Freesenkatu 5 A 39, 00100, Helsingfors

About Proselection Oy

Financial position and key figures for the company.

Proselection Oy's location municipality is Helsingfors. It is a limited company. The company was established on 2007-05-18. It operates in the industry of retail sale of clothing without specialisation on any specific product group. In its latest retained statement for 2025-12-31, revenue was €1,900 and operating profit was -€2,797. The latest retained financial statement for 2025-12-31 shows revenue of €1,900 and profit for the financial year of -€2,797. Based on the latest retained statement, revenue growth was not currently available, operating margin was -147.2%, and equity ratio was +97.3%.

Financial highlights

Key figures from the latest financial period.

Open full statement
Latest financial period

2025-12-31

Imported periods3
PRH parsed2
Profile sourcePRH/XBRL financial statement
Derived indicators
Operating margin-147.2%
Equity ratio97.3%
Revenue€1,900+€1,900 vs previous periodPrevious: €0
Operating profit (loss)-€2,797+€7,928 (+73.9%) vs previous periodPrevious: -€10,725
Profit (loss) for the financial year-€2,797+€7,928 (+73.9%) vs previous periodPrevious: -€10,725
Assets€47,013-€1,556 (-3.2%) vs previous periodPrevious: €48,569
Balance-sheet contextLatest financial period
Cash and bank€36,968Previous: €38,769
Retained earnings€46,043Previous: €56,769
Equity€45,746Previous: €48,543
Liabilities€1,267Previous: €26
Current assets€37,213Previous: €38,769
Current liabilities€1,267Previous: €26
Operating profit (loss) trend2 periods
-€10,725
2024-12-31
-€2,797
2025-12-31
Profit (loss) for the financial year trend2 periods
-€10,725
2024-12-31
-€2,797
2025-12-31
Assets trend2 periods
€48,569
2024-12-31
€47,013
2025-12-31

Financial ratios

Financial ratios based on financial statement data. Source: PRH/XBRL-tilinpäätös.

Equity ratioGood
100/100 · Declining
97.3 %2024-12-31: 100.0 %
Current ratioGood
100/100 · Declining
29.18x2024-12-31: 1496.89x
Operating profit marginWeak
0/100 · Trend unavailable
-147.2 %2024-12-31: Ei saatavilla
Ratio history
Ratio2024-12-312025-12-31
Equity ratio100.0 %97.3 %
Current ratio1496.89x29.18x
Operating profit margin--147.2 %

Registry status and identifiers

Current registry information and identifiers based on YTJ data.

YTJ statusValid
Trade RegisterRegistered
Business ID2111879-6
VAT IDFI21118796
EU IDFIFPRO.2111879-6
MunicipalityHelsingfors
Current registered entries
2007-04-23Registered in Tax Administration (Prepayment Register)
2007-05-01VAT-liable for business activity in Tax Administration (VAT Register)
2007-05-07Registered in Tax Administration (Tax Administration)
2007-05-18Registered in Patent and Registration Office (Trade Register)

Risk certificate

An open-data based company stability and risk signal.

BUSINESS.fi

BUSINESS.fi Luottoluokitus

Profile-specific risk signal based on open data

Automatic gradeNot a credit decision
B1
StableProselection Oy
Grade unchangedB1 · new analysis 2026-09-18
Model score66/100
Assessment confidenceHigh
Evidence qualityStrong financial evidenceFinancial data included
Financial trajectoryFinancial development is mostly stable or mixed.
3 comparable periods
RevenueNot enough history
ProfitabilityNot enough history
SolvencyStable
LiquidityDeteriorating
Financial statement reporting patternRegularBased on observed PRH financial period end and registration dates. This descriptive evidence does not change the v0.14 score.
3 observed filings
Latest registration lag73 days after period end
Typical registration lag108 days after period end
Annual continuity3 consecutive periods
Supporting factors
  • Strong equity ratio
  • Healthy short-term liquidity
  • Company context reduces the weight of an isolated financial signal
Risk factors to note
  • Negative profitability or net result
  • Losses in the latest and previous available periods
  • Elevated industry distress context
Rating historyAutomatic assessment developmentChanges are derived from evidence differences between persisted automatic assessments.
5 assessments
B1
2026-09-18 04:3066/100 · v0.14
B1 → B1
  • Evidence strengthened: a PRH/XBRL financial statement was added to the assessment (2025-12-31).
  • Assessment confidence: Medium → High.
  • Evidence quality: Registry and statistical evidence → Strong financial evidence.
B1
2026-09-1466/100 · v0.14
B1 → B1
B1
2026-09-1466/100 · v0.13
B2 → B1 · +7 points
  • Assessment confidence: Low → Medium.
  • Evidence quality: Registry and statistical evidence → Registry and statistical evidence.
  • New risk factor: Sufficient structured financial metrics are not available.
B2
2026-09-1359/100 · v0.12
Oldest retained automatic assessment in this comparison
Automatic model gradeB1
Automatic model snapshot2026-09-18
Automatic model versionopen-risk-grade-v0.14
Financial data included

The grade can use open digital financial statement data together with registry signals.

Verify assessment

Risk context

When sufficient source-backed financial metrics are not available for a Tier 1 assessment, BUSINESS.fi shows registry, industry, and regional context.

Industry riskelevated
46/100

Industry context is elevated based on normalized open statistical inputs.

Age and continuityVakiintunut
80/100

The company has about 19 years of registry continuity.

Registry and status signalsVakaa
77/100

Registry history, filing recency, and active register markings are still limited or mixed.

Events & news

Verified events and sourced external company news in one timeline.

Risk grade updatedRisk gradeEvidence verified
14 Sept 2026 · BUSINESS.fi / Opterom LuottoluokitusAutomatic grade B1.

Registry timeline

Trade register notifications shown on a timeline.

15 register eventsLatest event: 2026-03-14

Financial statements availability

Available financial statement periods and PRH source filings.

3 financial statement periodsLatest financial period: 2025-12-31

Profile source and ownership

Profile based on public registry data
BUSINESS.fi has created this profile from public company information. Source data updated 2026-01-13.

This company profile has not been claimed yet

Proselection Oy shows public core facts. A company representative can claim the profile, update public information, and access owner tools.