Business profile

Story of Roo Oy

Story of Roo Oy's registered office is Adress Okänd. It is a limited company. The company was established on 2016-10-12. It operates in the industry of retail sale of other new goods n.e.c.. In its latest retained statement for 2019-12-31, revenue was €169,045 and operating profit was -€36,899.

Claim profileContact details
Business ID 2783169-9ValidUnclaimed company profile

Trusted core data

Public company details from the trade register.

Business ID
2783169-9
Sector
Retail sale of other new goods n.e.c.
Municipality
Adress Okänd
Company form
Limited company
Registration date
2016-10-12
Business ID registration date
2016-09-21
Business status
Valid
Profile ownership
Unclaimed company profile

Contact and location summary

Visiting address: 00000, Adress Okänd

Phone: +358442302936Source observation

Website: https://www.storyofroo.fiSource observation

People and decision-makers

Haapoja Maija HelenaToimitusjohtaja

About Story of Roo Oy

Financial position and key figures for the company.

Story of Roo Oy's location municipality is Adress Okänd. It is a limited company. The company was established on 2016-10-12. It operates in the industry of retail sale of other new goods n.e.c.. In its latest retained statement for 2019-12-31, revenue was €169,045 and operating profit was -€36,899. The latest retained financial statement for 2019-12-31 shows revenue of €169,045 and profit for the financial year of -€45,467. Based on the latest retained statement, revenue growth was -37.0%, operating margin was -21.8%, and equity ratio was -74.1%.

Financial highlights

Key figures from the latest financial period.

Latest financial period

2019-12-31

Imported periods0
PRH parsed0
Profile sourceEnriched source observation
Derived indicators
Revenue growth-37.0%
Operating margin-21.8%
Equity ratio-74.1%
Revenue€169,045-€99,351 (-37.0%) vs previous periodPrevious: €268,396
Operating profit (loss)-€36,899-€28,345 (-331.3%) vs previous periodPrevious: -€8,555
Profit (loss) for the financial year-€45,467-€31,143 (-217.4%) vs previous periodPrevious: -€14,324
Assets€93,103+€7,780 (+9.1%) vs previous periodPrevious: €85,322
Balance-sheet contextLatest financial period
Profit before taxes-€45,467Previous: -€14,324
Revenue trend2 periods
€268,396
2018-12-31
€169,045
2019-12-31
Operating profit (loss) trend2 periods
-€8,555
2018-12-31
-€36,899
2019-12-31
Profit (loss) for the financial year trend2 periods
-€14,324
2018-12-31
-€45,467
2019-12-31
Assets trend2 periods
€85,322
2018-12-31
€93,103
2019-12-31

Financial ratios

Financial ratios based on financial statement data. Source: Rikastettu lähdehavainto.

Equity ratioWeak
0/100 · Declining
-74.1 %2018-12-31: -27.5 %
Current ratioNot assessable
0/100 · Trend unavailable
Not available2018-12-31: Ei saatavilla
Operating profit marginWeak
0/100 · Declining
-21.8 %2018-12-31: -3.2 %
Ratio history
Ratio2018-12-312019-12-31
Equity ratio-27.5 %-74.1 %
Current ratio--
Operating profit margin-3.2 %-21.8 %

Registry status and identifiers

Current registry information and identifiers based on YTJ data.

YTJ statusValid
Trade RegisterRegistered
Business ID2783169-9
EU IDFIFPRO.2783169-9
MunicipalityAdress Okänd
Current registered entries
2016-10-12Registered in Patent and Registration Office (Trade Register)
2016-10-13Registered in Tax Administration (Tax Administration)

Responsible people

Public role relationships materialized from source observations.

Haapoja Maija HelenaToimitusjohtajaSources: 4 · Confidence: 78%
Haapoja Maija HelenaVarsinainen jäsenSources: 2 · Confidence: 78%

Risk certificate

An open-data based company stability and risk signal.

BUSINESS.fi

BUSINESS.fi Luottoluokitus

Profile-specific risk signal based on open data

Automatic gradeNot a credit decision
D
High riskStory of Roo Oy
Grade unchangedD · new analysis 2026-10-19
Model score18/100
Assessment confidenceLow
Evidence qualityUsable financial evidenceFinancial data included
Financial trajectorySeveral key financial indicators have weakened across comparable fiscal periods.
2 comparable periods
RevenueDeteriorating
ProfitabilityDeteriorating
SolvencyDeteriorating
LiquidityNot enough history
Peer comparisonSame industry, size and age groupDescriptive comparison – does not change the model score.
210 peers
Solvency4%
Below 96% of peers
Profitability3%
Below 97% of peers
Revenue growth3%
Below 97% of peers
Supporting factors
  • Active registered status
  • A newer financial statement filing has been reported
  • Long registry continuity
Risk factors to note
  • Negative equity
  • Parsed financial metrics are older than the newest reported filing
  • Negative profitability or net result
Rating historyAutomatic assessment developmentChanges are derived from evidence differences between persisted automatic assessments.
2 assessments
D
2026-10-1918/100 · v0.15
D → D · +2 points
  • Risk factor cleared: High balance-sheet leverage.
  • New supporting factor: Long registry continuity.
D
2026-10-0316/100 · v0.14
Oldest retained automatic assessment in this comparison
Automatic model gradeD
Automatic model snapshot2026-10-19
Automatic model versionopen-risk-grade-v0.15
Financial data included

The grade can use open digital financial statement data together with registry signals.

A serious financial risk signal affects this grade. Review the profile financial indicators as well.

Verify assessment

Risk context

When sufficient source-backed financial metrics are not available for a Tier 1 assessment, BUSINESS.fi shows registry, industry, and regional context.

Industry riskelevated
46/100

Industry context is elevated based on normalized open statistical inputs.

Age and continuityVakiintunut
80/100

The company has about 10 years of registry continuity.

Registry and status signalsSeurattava
70/100

Registry history, filing recency, and active register markings are still limited or mixed.

Events & news

Verified events and sourced external company news in one timeline.

Risk grade updatedRisk gradeEvidence verified
19 Oct 2026 · BUSINESS.fi / Opterom LuottoluokitusAutomatic grade D.
Risk grade updatedRisk gradeEvidence verified
3 Oct 2026 · BUSINESS.fi / Opterom LuottoluokitusAutomatic grade D.

Registry timeline

Trade register notifications shown on a timeline.

12 register eventsLatest event: 2025-11-10

Profile source and ownership

Profile based on public registry data
BUSINESS.fi has created this profile from public company information. Source data updated 2025-12-31.

This company profile has not been claimed yet

Story of Roo Oy shows public core facts. A company representative can claim the profile, update public information, and access owner tools.